Tanzania continued to cement its status as among the world’s best tourism destinations after scooping the Best International Wildlife Destination award at the Outlook Travellers Awards (OLTA) held in India.
The numbers show that investment in East African tourism remains an attractive proposition. Around 67 million tourists came to Africa in 2018, a record 7% increase from 63 million arrivals in 2017 and 58 million in 2016. There remains significant potential for growth in the Tanzanian market. While 1 million visitors came to Tanzania in 2018, South Africa and Morocco attracted over 11 million each.
The growth of Intra-African tourism also has Escarpment and the Tanzanian tourism industry preparing to receive growing numbers of visitors from within the continent.
"I am very optimistic about the prospects of Tanzania and Africa as a whole.
I see Tanzania being an ICT leader on the continent in about a decade. My confidence is inspired by the government’s commitment to improve infrastructure and boost connectivity.
Our government has also cut the business registration red tape so much that you can get it done in two days, as opposed to weeks. Investors also get supported information-wise by the Tanzania Investment Centre.
The corruption that used to plague public institutions is a thing of the past thanks to a new paperless system.
Connectivity will also be enhanced further since the government plans to subsidise any operation that will take the internet to the countryside. We will soon have 4G and 5G in the cities, and 2G and 3G in the rural areas."
Connectivity between African markets remains one of the principal barriers to Intra-African trade and tourism growth. For decades now, African travellers have been frustrated by a lack of connectivity between markets that has often meant it is cheaper to fly via Europe to move from one African destination to another. The situation has changed when it comes to travel between Africa's economic hubs and capital cities. However, as Abderahmane Berthe, Secretary-General of the African Airlines Association, explains in this interview with AfricaLive "Real connectivity is about developing new routes to connect new markets." With the launch of the Single African Air Transport Market, the aviation industry has an opportunity to be a real driver of African economic growth. What role will Africa's airlines play in accelerating the rate of Intra-African trade and investment?