Preceding each Industrial Revolution, there was a big event, a game-changer. Starting with 1IR (1st Industrial Revolution) which was driven by capitalism to 4IR.
2019 saw a once-in-a-lifetime, hopefully, mega Covid-19 event which resulted in a still-spiralling global pandemic. Two drivers shaped the emergence of the 5th Industrial Revolution: resilience and sustainability.
Africa is increasingly important. Previously we had focused mainly on South Africa and maybe neglected other parts of the continent, but since last year Kenya Airways has come in with five flights per week. With Kenya Airways and Air Mauritius flying from the continent, we are developing various strategies for growth.
Mauritius is firmly established as a favoured destination for South African travellers, and now the Indian Ocean island is attracting visitors from Kenya and East Africa with daily direct flights from Nairobi.
Intra-African tourism is increasingly attractive for Africa’s emerging middle class and increasingly important for African economies. The type of connectivity created by Kenya Airways flight schedule between Nairobi and Mauritius is a game-changer for the tourism industry. Africa currently only earns 3% of global tourism revenues. Improved connectivity between premium African tourism destinations is a significant step towards growing that figure.