Africa is increasingly important. Previously we had focused mainly on South Africa and maybe neglected other parts of the continent, but since last year Kenya Airways has come in with five flights per week. With Kenya Airways and Air Mauritius flying from the continent, we are developing various strategies for growth.
Mauritius is firmly established as a favoured destination for South African travellers, and now the Indian Ocean island is attracting visitors from Kenya and East Africa with daily direct flights from Nairobi.
Intra-African tourism is increasingly attractive for Africa’s emerging middle class and increasingly important for African economies. The type of connectivity created by Kenya Airways flight schedule between Nairobi and Mauritius is a game-changer for the tourism industry. Africa currently only earns 3% of global tourism revenues. Improved connectivity between premium African tourism destinations is a significant step towards growing that figure.
At a time when the global trade regime is under attack, the African Union (AU) is celebrating the establishment of the African Continental Free Trade Area (AfCFTA), which came into effect on 30 May. After being ratified by the required minimum 22 nations, all the member states of the AU are now legally bound to allow African goods to be traded without restraint throughout the continent.
Innovation and education will be the building blocks of continued development in Africa’s agribusiness industry. How can you bring about culture change in an industry like farming where family businesses have their way of doing things set for generations now? Often the private sector will find solutions where governments struggle.