The Future of African Mining

The world’s most attractive minerals are in Africa, and only in Africa. Beneficiation of our natural resources is vital to the future of the continent, and we have recently invested in large-scale projects to add value to platinum and bauxite here in Africa. Africa Finance Corporation is actively seeking investment opportunities in mining across the continent. We remain extremely confident of the future of the sector.

Samaila Zubairu, CEO Africa Finance Corporation

“We should treat our entrepreneurs and business people as heroes. They are here to grow the economy.

South Africa is showcasing the vast opportunities there are for international investment in the country. We aim to rebuild investor confidence, restore good governance in public institutions.”

President Cyril Ramaphosa, President of South Africa

Mining has played an integral role in the economic growth and development of South Africa since its inception. We are embarking on a strong drive to drive to increase exploration, with a proposal for specific tax incentives on exploration projects. We have reviewed the mining charter. Our message is that South Africa is open for investment in mining.

Minister Gwede Mantashe, Minister of Mineral Resources Government of South Africa

The big takeaway is that when you get the private sector involved you get a much greater vibrancy; economic vibrancy generates greater efficiency, innovation and competitiveness.

Roger Baxter, CEO of The Minerals Council of South Africa Minerals Council South Africa

I believe in South Africa and I believe in the mining industry. Some say it is a sunset industry, but in realitiy it is a sunrise industry. There are opportunities ready to be explored across Southern Africa. The private sector is showing it will invest in this economy, and we will make this country better.

Mike Teke, CEO of Seriti Resources Seriti Resources

Botswana is ready and ripe for a multiplicity of partnerships. We would never be where we are now without the international community. Therefore, we seek to learn and draw from others every day, and we strive to be as much of a contributor as well.

Botswana and its people, are ready to leap ahead. We want to be amongst the best in the world and we have full the capability to do that.

President Mokgweetsi Eric Keabetswe Masisi, President of Botswana

AfricaLive is a series of special reports showcasing opportunities on the African continent, each launched worldwide on the digital channels of The New York Times and also distributed directly to CEOs and government leaders across Africa.

New York Times is a global digital publishing powerhouse, with 1.5 million influential readers across the African continent. It is the leading quality news website in the world, and a highly effective channel through which to market African countries and companies

Promoting the Global African Business Brand on The World's Leading News Platform

Sponsored Content Package

Company Microsite
Search Engine Optimised Article
Thought-Leadership Article from your CEO
Sponsorship of Report Launch on New York Times
Sponsorship of Email Campaign to over 700,000 New York Times subscribers
Logo or Masthead Promotion across your target sector and country reports on AfricaLive
Targeting of any African market
AfricaLive email shot to industry leaders across Africa
Additional social media targeting to reach your exact target market

How It Works

1.

We Build Your Microsite

– Our team of domestic and international writers will create tailor-made content to promote your principal business goals.

– AfricaLive in-house creative and digital team builds interactive campaign materials to your specifications.

– Content is Search Engine Optimised, with the objective of moving it to the top of Google search rankings over the course of the campaign

2.

We Host it on AfricaLive

– 12 month hosting on AfricaLive alongside Africa’s leading companies, heads of state and CEOs.

– Your banner or logo runs on all pages related to your industry, raising your profile amongst your stakeholders and prospects.

3.

Special Report Launches

– Campaign launches with New York Times Homepage Takeover

– Campaign email sponsorship of New York Times email newsletters to over 700,000 subscribers

– Report is emailed to all AfricaLive subscribers and industry leaders across Africa

4.

Your Content is Promoted Across The Web

Your campaign runs for 12 months across all relevant pages on AfricaLive.

Promotion can be targeted by country and sector to put you infront of the correct audience.

Additional geo-targeting and behavioural targeting available to ensure more specific audience engagement.