Statistics show that 61% of the population living in South Africa is either overweight or obese. Excess sugar consumption leads to several health problems that include non-communicable diseases such as heart attacks, diabetes and cancers, to name a few. The easy answer would be for an overweight population to consume less sugar, right?
The fact is that taste is an important factor when we choose food products, therefore consumers will rather choose “unhealthy” foods with higher sugar content. Consumers have a general perception that foods with reduced sugar content are healthier products that may taste unpleasant and that these foods are only consumed when one has certain health issues such as diabetes and weight problems.